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What is the best book for general marketing?
asked Jan 16, 2018 in Marketing by kara1610 (Student) (220 points) | 3,253 views

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Any recent edition of Principles of Marketing by Kotler and Armstrong - 2010 edition given in Reference

Reference: Kotler, P. and Armstrong, G., 2010. Principles of marketing. Pearson education.

answered Jan 18, 2018 by DaveA (Admin) (100 points)
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